Welcome Marketers! This Functional Knowledge is for all who are eager to become a Marketer
INTRODUCTION
Intro to the Academy
The AIESEC Brand
AIESEC Programs
AIESEC EwA
AIESEC Programs ELD
The Youth Customer Flow
Basic Marketing
What is Marketing?
Marketing Funnel
Segmenting, Targeting & Positioning
Marketing Understanding
Pre - Attraction Phase
External Analysis Method : PESTLE
External Analysis Method : Competitor Analysis
Internal Analysis Method : SWOT
Market Research : How to do it?
How to determine the Buyer Persona?
Physical Marketing
Physical Marketing 101
Selling Skills
Campaign 23.24
DIGITAL MARKETING
Digital Marketing 101
Social Media Management
Content for Gen-Z : How to align with them?
Digital Marketing Performa Tracking
SEO : Search Engine Optimization
UTM Links (video)
Conversion Phase
Lead Nuturing?
Community Marketing
Others
University Relations?
Me as VP Marketing